Kjaer Weis 10 Year Anniversary

Campaign Design

This foundation launch was Kjaer Weis’s biggest launch of the year, with 24 different shades of foundation. This was a product our consumer was excited for, so we pulled out all the stops in terms of marketing, making sure to give it the adequate support it deserved.

Homepage

Now that most of our retail stores are now back open, print was an important aspect to this launch. I designed this double sided brochure that is meant to be used in stores to  showcase our newest launch on the front side and our hero products on the back. On the brochure there is a QR code that drives to the Liquid Foundation landing page that I created.




Email Campaign
For the Liquid Foundation launch I designed a customer email campaign that included 7 emails to go out over a 2 week time period. Below is a snapshot of the email content we sent out. I included gifs where I felt it worked best, and in some cases just let the imagery shine through, all while keeping the same look & feel.








Social Campaign

I also designed digital ads that were used on Instagram and Facebook to promote the Liquid Foundation launch. I used stills, video content, and campaign copy to create finalized ads that aligned with the messaging the Marketing team had outlined. 







Supporting Blog Posts

Now that most of our retail stores are now back open, print was an important aspect to this launch. I designed this double sided brochure that is meant to be used in stores to  showcase our newest launch on the front side and our hero products on the back. On the brochure there is a QR code that drives to the Liquid Foundation landing page that I created.


Kirsten’s Top 10 Learning

Now thatmost of our retail stores are now back open, print was an important aspect to this launch. I desig

ned this double sided brochure that is meant to be used in stores to  showcase our newest launch on the front side and our hero products on the back. On the brochure there is a QR code that drives.
Magasinet Moodboard CZ x KW


Now that most of our retail stores are now back open, print was an important aspect to this launch. I designed this double sided brochure that is meant to be used in stores to  showcase our newest launch on the front side and our hero products on the back. On the brochure there is a QR code that drives to the Liquid Foundation landing page that I created

Typeset in EB Garamound and Karla