Canopy x Laneige
Partnershipoctober 2022
sephora.com
sephora.com
About
Canopy and Laneige came together to make a kit that includes 3 aromas inspired by Laneige’s cult-favorite products, plus a sample of their Water Sleeping Mask. I was leading the creative on this project, from designing the packaging and Organic & Paid Social content, to art directing the launch imagery.
![](https://freight.cargo.site/t/original/i/1d7fc14e0f837dc84054798e11b311d75c4bc64a8ca6d456fee93e06fc58dd0f/aroma.png)
![](https://freight.cargo.site/t/original/i/d93965833bf345e2713a64e0280640d5926c13b2d75b8f740f62584ed9707c2b/Laneige-Outerbox-dieline.png)
Social Teaser Content
![](https://freight.cargo.site/t/original/i/f1617997805e6c1a610f9d21020984ae4c5ff9eaed1493816d2e49e2aa7713be/Canopy_Laneige_Teaser_WordSearch_220920-02.png)
![](https://freight.cargo.site/t/original/i/034ddb01901004099b16982a221d0637ba8677e13276b305a6162c8d7f803bad/ezgif.com-gif-maker-68.gif)
![](https://freight.cargo.site/t/original/i/353deb6fd7483f307294de724cf6f1b414cf0fa877c46058e7ea7a806cd5dde4/ezgif.com-gif-maker-67.gif)
Social Launch Content
![](https://freight.cargo.site/t/original/i/0130e80a5d566fd0d966372a0eefb87b8e766994228f02978e7cc518a5e79342/Laneige-Launch-Story-Slide-01-220920.gif)
![](https://freight.cargo.site/t/original/i/2c39875f147f338c5c9829482758b51f9345aff2859041b007d50efa0c38446f/Laneige-Launch-Story-01.png)
![](https://freight.cargo.site/t/original/i/73103ba9c33d72e4d90b6806fcb7acf6b16ff921ac22d16fb8fcd19a75ff225d/Laneige-Launch-Story-05.png)
![](https://freight.cargo.site/t/original/i/3838d33287dd59186b7a6bcea13fb496b89be9d01b51e1b463d03de731dccb99/Laneige-Launch-Story-07.png)
![](https://freight.cargo.site/t/original/i/cb2bd269cc6ba8797c8566701b5b7a5bdbe74011cbed4d1e7e0a31b39292c78a/Laneige-Launch-Story-Slide-02-220920.gif)
![](https://freight.cargo.site/t/original/i/5b128f1da52ae0aee8cfc2efb0c8ea97d65a2f284d5ef97ca8f07ab242d7a4a2/Laneige-Launch-Story-12.png)
Paid Ads
![](https://freight.cargo.site/t/original/i/d4fb4d20ae2f589c570ddece4ae21b8c5d2de8f355a0995c55f6013ad6a23b05/Canopy-Laneige-PaidAd-Slideshow-9x16-v1.gif)
![](https://freight.cargo.site/t/original/i/aade5de14ce2ef445e40bf9e542cb71460f015a97e4c97df92e389b98499b08e/Canopy-Laneige-PaidAd-Slideshow-1x1-v1.gif)
![](https://freight.cargo.site/t/original/i/b26bf61e2a70f5f434d561616f786848e8f9ab67575c126f430a192e29c63d57/Canopy-Laneige-PaidAd-BedTime-Spark-9x16-v1.gif)
![](https://freight.cargo.site/t/original/i/7c7b8973e0728feb80c042c53b4cae4b49bcee216190eb4cb2a54cd3ca9a05d8/Canopy-Laneige-PaidAd-BedTime-Spark-1x1-v1.gif)
Photography
![](https://freight.cargo.site/t/original/i/eab56dcb74831c6b61b9db1b4df5ab0df06629df8165ee86e3197dc6946e9bfd/2022-08-19-10-02-49_R03.jpg)
![](https://freight.cargo.site/t/original/i/d3594eca718a1c40410768fedd0feb47a30e399605e90003c548b24e3bc7009c/2022-08-19-09-42-07_03.jpg)
![](https://freight.cargo.site/t/original/i/85e8d28c81edb24d81bd9d469f10f2d01c92a08602192627ae8233d54597e9a1/2022-08-19-10-35-42_r03.jpg)
![](https://freight.cargo.site/t/original/i/082bd0a24ad2cecd6d2e3ba3433889698d9fdf830f22687d02e627aab5fa319c/2022-08-19-10-53-25_R03.jpg)
![](https://freight.cargo.site/t/original/i/ebce373e4a8450491f9b55724e61623a79e9c066a69903104c755ae4e70b9f1e/2022-08-19-15-08-14_R03.jpg)
![](https://freight.cargo.site/t/original/i/e689b2c7cc960a1d13fe4833c2aaa746fc90d5bf6a57bf778c2afda554f94097/2022-08-19-14-53-31_R03.jpg)
![](https://freight.cargo.site/t/original/i/12930acca622026c1d75caa297c3553655212156067748c19a45700e52fcc843/2022-08-19-13-37-23.jpg)
![](https://freight.cargo.site/t/original/i/6eda39b945d12cfc2017643e64cca60f05221f6fc8c9308644aa3e2a1a1b378f/2022-08-19-11-32-00_03.jpg)
![](https://freight.cargo.site/t/original/i/59ed0b0338ee5d0421e21f373da0abc4a4f612e540e2fbb67fd5322ada5d311f/2022-08-19-11-38-12_R03.jpg)
![](https://freight.cargo.site/t/original/i/f8a23a13afaaadef86e413a7cc5dcf9d5767c78f31e7dcd3d0ea6662dfd5f1bb/2022-08-19-16-58-31_R03.jpg)
![](https://freight.cargo.site/t/original/i/9346dd47480775030f9d2b4bd339af275600e2d5a3af0aa65b0e9251ca81ce6c/2022-08-19-16-56-27_R03-edit.jpg)
Typeset in EB Garamound and Karla