Process
To begin this branding project, I started off with using Pinterest to gather inspiration. I included imagery that inspired me for the mood, color pallete, illustration style, and typography for my imaginary Seltzer brand. I compiled my findings into a mood board so I could reference it throughout my design process and use it was a method to make sure I didn’t stray from my original concept.

Branding

My initial idea was I wanted to create a seltzer that someone would stumble upon in a bodega and be excited to try. FRUIT’s packaging is bold & colorful, just like the beverage inside the cans. For the logo I created two iterations, one focusing on the ambiguous fruit icon, and the second a bold typographic logo incorporating the icon into the dot on the letter I. For each flavor profile I included an additional accent color, and blocky illustrations of the fruit.

1. The ability to submit a selfie to our Pro Artists, who would then match you with a shade.
2. A Competitive assessment, that would match you with a shade based off of your foundation shade at a different  beauty company. 
   
3.  A quiz you could take that would pair you with a foundation shade.

Desktop

Mobile

Emails

LAUNCH

COMPEXION OVERVIEW

U EMAIL

HERO SKU

Homepage

Email Campaign

Social Campaign

Supporting Blog Posts

Kirsten’s Top 10 Learning
Now thatmost of our retail stores are now back open, print was an important aspect to this launch. I desig

ned this double sided brochure that is meant to be used in stores to  showcase our newest launch on the front side and our hero products on the back. On the brochure there is a QR code that drives.

Magasinet Moodboard CZ x KW
Now that most of our retail stores are now back open, print was an important aspect to this launch. I designed this double sided brochure that is meant to be used in stores to  showcase our newest launch on the front side and our hero products on the back. On the brochure there is a QR code that drives to the Liquid Foundation landing page that I created

Invisible Touch Liquid Foundation
This foundation launch was Kjaer Weis’s biggest launch of the year, with 24 different shades of foundation. This was a product our consumer was excited for, so we pulled out all the stops in terms of marketing, making sure to give it the adequate support it deserved.

Landing Page
One way we “pulled out all the stops” was creating this custom landing page. This page lives in the featured portion of our website, and is where the paid advertisments for the Liquid Foundation drove to. The purpose of the page is both to educate and excite our customer on this new product launch. I  designed the page with guidance from our Director of Ecom who provided feedback on what our developers would be able to accomplish. It was imporant to me to find little ways to make this page interactive, such as a few special hover effects & video content.

Email Campaign
For the Liquid Foundation launch I designed a customer email campaign that included 7 emails to go out over a 2 week time period. Below is a snapshot of the email content we sent out. I included gifs where I felt it worked best, and in some cases just let the imagery shine through, all while keeping the same look & feel.

Digital Ads

Print
Now that most of our retail stores are now back open, print was an important aspect to this launch. I designed this double sided brochure that is meant to be used in stores to  showcase our newest launch on the front side and our hero products on the back. On the brochure there is a QR code that drives to the Liquid Foundation landing page that I created.