Fruit CBD Seltzer
Brandingaugust 2020
Process
To begin this branding project, I started off with using Pinterest to gather inspiration. I included imagery that inspired me for the mood, color pallete, illustration style, and typography for my imaginary Seltzer brand. I compiled my findings into a mood board so I could reference it throughout my design process and use it was a method to make sure I didn’t stray from my original concept.
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Branding
My initial idea was I wanted to create a seltzer that someone would stumble upon in a bodega and be excited to try. FRUIT’s packaging is bold & colorful, just like the beverage inside the cans. For the logo I created two iterations, one focusing on the ambigious fruit icon, and the second a bold typographic logo incorporating the icon into the dot on the letter I. For each flavor profile I included an additional accent color, and blocky illustrations of the fruit.
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Kjaer Weis 10 Year Anniversary
Campaign Designkjaerweis.com
nov 2020
nov 2020
This foundation launch was Kjaer Weis’s biggest launch of the year, with 24 different shades of foundation. This was a product our consumer was excited for, so we pulled out all the stops in terms of marketing, making sure to give it the adequate support it deserved.
Homepage
Now that most of our retail stores are now back open, print was an important aspect to this launch. I designed this double sided brochure that is meant to be used in stores to showcase our newest launch on the front side and our hero products on the back. On the brochure there is a QR code that drives to the Liquid Foundation landing page that I created.Email Campaign
For the Liquid Foundation launch I designed a customer email campaign that included 7 emails to go out over a 2 week time period. Below is a snapshot of the email content we sent out. I included gifs where I felt it worked best, and in some cases just let the imagery shine through, all while keeping the same look & feel.
Social Campaign
I also designed digital ads that were used on Instagram and Facebook to promote the Liquid Foundation launch. I used stills, video content, and campaign copy to create finalized ads that aligned with the messaging the Marketing team had outlined. 
Supporting Blog Posts
Now that most of our retail stores are now back open, print was an important aspect to this launch. I designed this double sided brochure that is meant to be used in stores to showcase our newest launch on the front side and our hero products on the back. On the brochure there is a QR code that drives to the Liquid Foundation landing page that I created.Kirsten’s Top 10 Learning
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Now thatmost of our retail stores are now back open, print was an important aspect to this launch. I desig
ned this double sided brochure that is meant to be used in stores to showcase our newest launch on the front side and our hero products on the back. On the brochure there is a QR code that drives.
Now thatmost of our retail stores are now back open, print was an important aspect to this launch. I designed this double sided brochure that is meant to be used in stores to showcase our newest launch on the front side and our hero products on the back. On the brochure there is a QR code that drives.
Magasinet Moodboard CZ x KW
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Now that most of our retail stores are now back open, print was an important aspect to this launch. I designed this double sided brochure that is meant to be used in stores to showcase our newest launch on the front side and our hero products on the back. On the brochure there is a QR code that drives to the Liquid Foundation landing page that I created
Now that most of our retail stores are now back open, print was an important aspect to this launch. I designed this double sided brochure that is meant to be used in stores to showcase our newest launch on the front side and our hero products on the back. On the brochure there is a QR code that drives to the Liquid Foundation landing page that I created
KIND Snacks
Graphic Design Co-opKINDsnacks.com
january 2017 - july 2017
january 2017 - july 2017
Bar Bar
At KIND I redesigned the Bar Bar, a booth that is brought to live events to sample bars. I designed 5 chalkboards, one for each product line sold at the time. I updated the design by adding food photography and and the banner illustrations.
At KIND I redesigned the Bar Bar, a booth that is brought to live events to sample bars. I designed 5 chalkboards, one for each product line sold at the time. I updated the design by adding food photography and and the banner illustrations.
Web Order Insert
Using brand guidelines, I designed three different printed inserts that were put in deliveries from online web sales. The insert on the left was a double-sided print that included information about the KIND Snack Club, and a check list of the different product lines. I designed and prepped all files for printing.
“High Five” was designed for repeat customers and “Thank You!” for new customers.
Liquid Foundation Launch
Web Designkjaerweis.com
july 2019 - present
july 2019 - present
Invisible Touch Liquid Foundation
This foundation launch was Kjaer Weis’s biggest launch of the year, with 24 different shades of foundation. This was a product our consumer was excited for, so we pulled out all the stops in terms of marketing, making sure to give it the adequate support it deserved.
Landing Page
One way we “pulled out all the stops” was creating this custom landing page. This page lives in the featured portion of our website, and is where the paid advertisments for the Liquid Foundation drove to. The purpose of the page is both to educate and excite our customer on this new product launch. I designed the page with guidance from our Director of Ecom who provided feedback on what our developers would be able to accomplish. It was imporant to me to find little ways to make this page interactive, such as a few special hover effects & video content.
Email Campaign
For the Liquid Foundation launch I designed a customer email campaign that included 7 emails to go out over a 2 week time period. Below is a snapshot of the email content we sent out. I included gifs where I felt it worked best, and in some cases just let the imagery shine through, all while keeping the same look & feel.
Digital Ads
I also designed digital ads that were used on Instagram and Facebook to promote the Liquid Foundation launch. I used stills, video content, and campaign copy to create finalized ads that aligned with the messaging the Marketing team had outlined. Print
Now that most of our retail stores are now back open, print was an important aspect to this launch. I designed this double sided brochure that is meant to be used in stores to showcase our newest launch on the front side and our hero products on the back. On the brochure there is a QR code that drives to the Liquid Foundation landing page that I created.
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Inspired Start
Graphic Designinspired-start.com
august 2017 - january 2019
august 2017 - january 2019
Email Marketing
At
Inspired Start I worked on revamping our email marketing to help engage our
customers. I decided to go for more playful and eye-catching designs that
fit our audience of moms ages 25-35. Most moms also check their email on a
phone or tablet, so these gifs were designed to maximize space in that format
while also being readable and informational.
Goal to encourage customers to refer a friend.
Goal to share more ways to purchase Inspired Start.
Goal to encourage repeat purchase.
Goal to collect new customer NPS scores.
Instagram Content
Event Story Posts
I designed Instagram story posts to notify our followers about live events we are attending.
I designed Instagram story posts to notify our followers about live events we are attending.
Quote Posts
I curated quotes and designed instagram posts that we shared weekly on @inspiredstart. These have ended up being the most highly engaged with content on our instagram.
I curated quotes and designed instagram posts that we shared weekly on @inspiredstart. These have ended up being the most highly engaged with content on our instagram.
Story Quizzes
I wrote and designed quizzes that we shared on our instagram store for our followers to engage with.
I wrote and designed quizzes that we shared on our instagram store for our followers to engage with.
Cover Images
Using emojis and icons found on the noun project, I created Instagram story cover images.
Using emojis and icons found on the noun project, I created Instagram story cover images.
Packaging
Packaging Extension
I created prototype packaging designs that were used for customer testing new product concepts, such as “superfood chews.”
I created prototype packaging designs that were used for customer testing new product concepts, such as “superfood chews.”
Typeset in EB Garamound and Karla