Fruit CBD Seltzer
Brandingaugust 2020
Moodboard
To begin this branding project, I started off with using Pinterest to gather inspiration. I included imagery that inspired me for the mood, color pallete, illustration style, and typography for my imaginary Seltzer brand. I compiled my findings into a mood board so I could reference it throughout my design process and use it was a method to make sure I didn’t stray from my original concept.
Process
Below documents how I ended up with the final design. I played with scale, color and layout all while mocking up the design on a can to see it in practice. In these steps you can see I am playing with balancing all the elements that come together to be the final design.
Final Branding
My initial idea was I wanted to create a seltzer that someone would stumble upon in a bodega and be excited to try. FRUIT’s packaging is bold & colorful, just like the beverage inside the cans. For the logo I created two iterations, one focusing on the ambiguous fruit icon, and the second a bold typographic logo incorporating the icon into the dot on the letter I. For each flavor profile I included an additional accent color, and blocky illustrations of the fruit.
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Marketing
I designed wheat pastings that would be put across a city to market the product. I chose to include fruit puns to add to the brand’s fun tone of voice.
Canopy x Laneige
Partnershipoctober 2022
sephora.com
sephora.com
About
Canopy and Laneige came together to make a kit that includes 3 aromas inspired by Laneige’s cult-favorite products, plus a sample of their Water Sleeping Mask. I was leading the creative on this project, from designing the packaging and Organic & Paid Social content, to art directing the launch imagery.
Social Teaser Content
Social Launch Content
Paid Ads
Photography
KIND Snacks
Graphic Design Co-opKINDsnacks.com
january 2017 - july 2017
january 2017 - july 2017
Bar Bar
At KIND I redesigned the Bar Bar, a booth that is brought to live events to sample bars. I designed 5 chalkboards, one for each product line sold at the time. I updated the design by adding food photography and the banner illustrations.
At KIND I redesigned the Bar Bar, a booth that is brought to live events to sample bars. I designed 5 chalkboards, one for each product line sold at the time. I updated the design by adding food photography and the banner illustrations.
Web Order Insert
Using brand guidelines, I designed three different printed inserts that were put in deliveries from online web sales. The insert on the left was a double-sided print that included information about the KIND Snack Club, and a check list of the different product lines. I designed and prepped all files for printing.
“High Five” was designed for repeat customers and “Thank You!” for new customers.
Kjaer Weis Red Edit Campaign
Email DesignImpossibly flattering, endlessly empowering, Certified Organic red lipsticks for every skin tone. To celebrate this launch, we sat down with real women who recognize red’s significance and articulate it well.
Email Campaign
Below are emails I designed to celebrate our Red Edit Campaign and the launch of the Red Edit Lipstick Collection.
Beginner’s Guide to Reducing Waste & Saving the Planet
We all love the planet earth and want to do the best we can to take care of it. But that can be hard and overwhelming. This book is for girls ages 10 - 14 to read and learn about how to take care of the planet, even if they don’t already see themselves as young environmentalists. It covers topics from recycling to personal care, and everything in between.
I designed, illustrated, and hand-bound this book for my capstone project at Northeastern University in Fall 2018, taught by John Kane.
I started off my project knowing I wanted to talk about sustainability. I then worked on sketches of what I was invisioning for my book, and brainstormed the kinds of content I wanted to include. Through that, I was able to determine who my audience was.
After coming up with the overall concept, and brainstorm what specific topics I wanted to cover, I did thumbnail sketches for the full book, which I used as a guide throughout my writing and design process.
Typefaces:Museo Rounded
Shelby Handletter
Paper:
Wausau Paper, Astrobrights
Stardust White 24/60lb text
Typeset in EB Garamound and Karla