Fruit CBD Seltzer
Brandingaugust 2020
Moodboard
To begin this branding project, I started off with using Pinterest to gather inspiration. I included imagery that inspired me for the mood, color pallete, illustration style, and typography for my imaginary Seltzer brand. I compiled my findings into a mood board so I could reference it throughout my design process and use it was a method to make sure I didn’t stray from my original concept.
Process
Below documents how I ended up with the final design. I played with scale, color and layout all while mocking up the design on a can to see it in practice. In these steps you can see I am playing with balancing all the elements that come together to be the final design.
Final Branding
My initial idea was I wanted to create a seltzer that someone would stumble upon in a bodega and be excited to try. FRUIT’s packaging is bold & colorful, just like the beverage inside the cans. For the logo I created two iterations, one focusing on the ambiguous fruit icon, and the second a bold typographic logo incorporating the icon into the dot on the letter I. For each flavor profile I included an additional accent color, and blocky illustrations of the fruit.
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Marketing
I designed wheat pastings that would be put across a city to market the product. I chose to include fruit puns to add to the brand’s fun tone of voice.
Canopy x Laneige
Partnershipoctober 2022
sephora.com
sephora.com
About
Canopy and Laneige came together to make a kit that includes 3 aromas inspired by Laneige’s cult-favorite products, plus a sample of their Water Sleeping Mask. I was leading the creative on this project, from designing the packaging and Organic & Paid Social content, to art directing the launch imagery.
Social Teaser Content
Social Launch Content
Paid Ads
Photography
About Me
Infographicsept 2022
Infographic about me!
Fun project I did of an infographic about me circa 2022. Includes four lists of my top 5 favorites in different categories that utilize icons. Limited myself to only use 1 color at different hues to really focus on the layout being dynamic.
Typefaces used:
Freight Big Compressed Pro & Helvetica Neue
Fun project I did of an infographic about me circa 2022. Includes four lists of my top 5 favorites in different categories that utilize icons. Limited myself to only use 1 color at different hues to really focus on the layout being dynamic.
Typefaces used:
Freight Big Compressed Pro & Helvetica Neue
KIND Snacks
Graphic Design Co-opKINDsnacks.com
january 2017 - july 2017
january 2017 - july 2017
Bar Bar
At KIND I redesigned the Bar Bar, a booth that is brought to live events to sample bars. I designed 5 chalkboards, one for each product line sold at the time. I updated the design by adding food photography and the banner illustrations.
At KIND I redesigned the Bar Bar, a booth that is brought to live events to sample bars. I designed 5 chalkboards, one for each product line sold at the time. I updated the design by adding food photography and the banner illustrations.
Web Order Insert
Using brand guidelines, I designed three different printed inserts that were put in deliveries from online web sales. The insert on the left was a double-sided print that included information about the KIND Snack Club, and a check list of the different product lines. I designed and prepped all files for printing.
“High Five” was designed for repeat customers and “Thank You!” for new customers.
Kjaer Weis Red Edit Campaign
Email DesignImpossibly flattering, endlessly empowering, Certified Organic red lipsticks for every skin tone. To celebrate this launch, we sat down with real women who recognize red’s significance and articulate it well.
Email Campaign
Below are emails I designed to celebrate our Red Edit Campaign and the launch of the Red Edit Lipstick Collection.
Typeset in EB Garamound and Karla