Shelby Robin

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	<title>Shelby Robin</title>
	<link>https://shelby-robin.com</link>
	<description>Shelby Robin</description>
	<pubDate>Thu, 08 Jan 2026 19:10:14 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://shelby-robin.com/Home</link>

		<pubDate>Mon, 07 Jan 2019 20:26:35 +0000</pubDate>

		<dc:creator>Shelby Robin</dc:creator>

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		<title>Pura Vida</title>
				
		<link>https://shelby-robin.com/Pura-Vida</link>

		<pubDate>Thu, 13 Feb 2025 03:24:18 +0000</pubDate>

		<dc:creator>Shelby Robin</dc:creator>

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		<description>Pura VidaEmail Campaigns2025 - present


New Product Launches

	
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Holiday Campaigns


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		<title>Canopy x Laneige</title>
				
		<link>https://shelby-robin.com/Canopy-x-Laneige</link>

		<pubDate>Fri, 07 Oct 2022 14:06:23 +0000</pubDate>

		<dc:creator>Shelby Robin</dc:creator>

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		<description>Canopy x LaneigePartnershipoctober&#38;nbsp; 2022&#38;nbsp;
sephora.com


About
Canopy and Laneige came together to make a kit that includes 3 aromas inspired by Laneige’s cult-favorite products, plus a sample of their Water Sleeping Mask. I was leading the creative on this project, from designing the packaging and Organic &#38;amp; Paid Social content, to art directing the launch imagery.

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&#38;nbsp; &#38;nbsp;
	&#60;img width="576" height="576" width_o="576" height_o="576" data-src="https://freight.cargo.site/t/original/i/00b8ea8f4a57f7585ad4caeb178a994d9c6c8b1b67b1b28282094c9fc68ef8ea/Laneige-Crop-01.png" data-mid="157532793" border="0" data-scale="100" src="https://freight.cargo.site/w/576/i/00b8ea8f4a57f7585ad4caeb178a994d9c6c8b1b67b1b28282094c9fc68ef8ea/Laneige-Crop-01.png" /&#62; 
Laneige IG Reel


	&#60;img width="576" height="576" width_o="576" height_o="576" data-src="https://freight.cargo.site/t/original/i/6321fe258bc8924ba2d1b7ae3a91b8a64cd24fc93291215c59c070a007666e15/Laneige-Crop-02.png" data-mid="157532911" border="0"  src="https://freight.cargo.site/w/576/i/6321fe258bc8924ba2d1b7ae3a91b8a64cd24fc93291215c59c070a007666e15/Laneige-Crop-02.png" /&#62;
Influencer Reel


Social Teaser Content

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Social Launch Content

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Paid Ads
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Photography

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&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/9346dd47480775030f9d2b4bd339af275600e2d5a3af0aa65b0e9251ca81ce6c/2022-08-19-16-56-27_R03-edit.jpg" data-mid="155166726" border="0"  src="https://freight.cargo.site/w/1000/i/9346dd47480775030f9d2b4bd339af275600e2d5a3af0aa65b0e9251ca81ce6c/2022-08-19-16-56-27_R03-edit.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Erno Laszlo</title>
				
		<link>https://shelby-robin.com/Erno-Laszlo</link>

		<pubDate>Thu, 08 Jan 2026 18:17:33 +0000</pubDate>

		<dc:creator>Shelby Robin</dc:creator>

		<guid isPermaLink="true">https://shelby-robin.com/Erno-Laszlo</guid>

		<description>Erno Laszlo98 Anniversary Campaign2025


Website

	
Homepage Banner Desktop
	
&#60;img width="1600" height="415" width_o="1600" height_o="415" data-src="https://freight.cargo.site/t/original/i/9d6c1b951f7a9cce32b82c04e5aa5006eb57098f78ee07ff1f7fb2aac4ac740c/2025_ELcom_98_Store_HP_Banners-v1-Hero-Desk.gif" data-mid="242618788" border="0"  src="https://freight.cargo.site/w/1000/i/9d6c1b951f7a9cce32b82c04e5aa5006eb57098f78ee07ff1f7fb2aac4ac740c/2025_ELcom_98_Store_HP_Banners-v1-Hero-Desk.gif" /&#62;

	Homepage Banner Mobile
	&#60;img width="640" height="938" width_o="640" height_o="938" data-src="https://freight.cargo.site/t/original/i/878e7fe5b6e3a6f92ded20edfd8f6c9d6ce2ec9590c97206ea1e5c615e7b663d/2025_ELcom_98_Store_HP_Banners-v1-Hero-Mobile.gif" data-mid="242618800" border="0"  src="https://freight.cargo.site/w/640/i/878e7fe5b6e3a6f92ded20edfd8f6c9d6ce2ec9590c97206ea1e5c615e7b663d/2025_ELcom_98_Store_HP_Banners-v1-Hero-Mobile.gif" /&#62;
Email Campaigns &#38;amp; SMS


&#60;img width="600" height="2303" width_o="600" height_o="2303" data-src="https://freight.cargo.site/t/original/i/877ac2fa552776dee8da54b8b7f2b66dbed3da9223318b42eabd6939fde17d7b/EL-email-02.jpg" data-mid="242619254" border="0"  src="https://freight.cargo.site/w/600/i/877ac2fa552776dee8da54b8b7f2b66dbed3da9223318b42eabd6939fde17d7b/EL-email-02.jpg" /&#62;
&#60;img width="600" height="3226" width_o="600" height_o="3226" data-src="https://freight.cargo.site/t/original/i/bc0c4d13b16b55c3631edb91ba352704eea57265d699b835a7af8763c45c726c/EL-email-03.jpg" data-mid="242619255" border="0"  src="https://freight.cargo.site/w/600/i/bc0c4d13b16b55c3631edb91ba352704eea57265d699b835a7af8763c45c726c/EL-email-03.jpg" /&#62;
&#60;img width="600" height="2502" width_o="600" height_o="2502" data-src="https://freight.cargo.site/t/original/i/a523a34c24d2d9b4865adb3f1075beaf23ec78cd73a1f52cc34a5fd34e0a45dc/EL-email-05.jpg" data-mid="242619257" border="0"  src="https://freight.cargo.site/w/600/i/a523a34c24d2d9b4865adb3f1075beaf23ec78cd73a1f52cc34a5fd34e0a45dc/EL-email-05.jpg" /&#62;
&#60;img width="600" height="3663" width_o="600" height_o="3663" data-src="https://freight.cargo.site/t/original/i/48ae4271aca54fbafe117bf4fa89666947e73a4aa8507a31350abbefe4373ec7/EL-email-04.jpg" data-mid="242619256" border="0"  src="https://freight.cargo.site/w/600/i/48ae4271aca54fbafe117bf4fa89666947e73a4aa8507a31350abbefe4373ec7/EL-email-04.jpg" /&#62;
&#60;img width="600" height="2453" width_o="600" height_o="2453" data-src="https://freight.cargo.site/t/original/i/121e7fc4e4657250724f3cc4b7fa2e42d33fdbafabb47cf26e4f4229190f7ef1/EL-email-11.jpg" data-mid="242619263" border="0"  src="https://freight.cargo.site/w/600/i/121e7fc4e4657250724f3cc4b7fa2e42d33fdbafabb47cf26e4f4229190f7ef1/EL-email-11.jpg" /&#62;
&#60;img width="600" height="3911" width_o="600" height_o="3911" data-src="https://freight.cargo.site/t/original/i/27ca13f083c8f8e2c961f31bb1e5124fb85be6769259a7ab8cee8590b738feb7/EL-email-01.jpg" data-mid="242619253" border="0"  src="https://freight.cargo.site/w/600/i/27ca13f083c8f8e2c961f31bb1e5124fb85be6769259a7ab8cee8590b738feb7/EL-email-01.jpg" /&#62;
&#60;img width="600" height="2458" width_o="600" height_o="2458" data-src="https://freight.cargo.site/t/original/i/c51a26ea5a8ed07e1392940288c57c540923c871c47f6b9eb7efdd0a93f6c4f5/EL-email-06.jpg" data-mid="242619258" border="0"  src="https://freight.cargo.site/w/600/i/c51a26ea5a8ed07e1392940288c57c540923c871c47f6b9eb7efdd0a93f6c4f5/EL-email-06.jpg" /&#62;
&#60;img width="600" height="3328" width_o="600" height_o="3328" data-src="https://freight.cargo.site/t/original/i/83bcea3064ead51fd61eb85cf0cc38101a034337aaa191f1f0d629150096c285/EL-email-07.jpg" data-mid="242619259" border="0"  src="https://freight.cargo.site/w/600/i/83bcea3064ead51fd61eb85cf0cc38101a034337aaa191f1f0d629150096c285/EL-email-07.jpg" /&#62;
&#60;img width="600" height="1819" width_o="600" height_o="1819" data-src="https://freight.cargo.site/t/original/i/97b24da67cbc5c793304f30e1d03f96d172c37fc85a230f5be81f6726dae0c14/EL-email-10.jpg" data-mid="242619262" border="0"  src="https://freight.cargo.site/w/600/i/97b24da67cbc5c793304f30e1d03f96d172c37fc85a230f5be81f6726dae0c14/EL-email-10.jpg" /&#62;
&#60;img width="600" height="1425" width_o="600" height_o="1425" data-src="https://freight.cargo.site/t/original/i/d809f7b453f55009e59ef91398f41d77ddef981ec542a2a1457ec2238c30c46d/EL-email-12.jpg" data-mid="242619264" border="0"  src="https://freight.cargo.site/w/600/i/d809f7b453f55009e59ef91398f41d77ddef981ec542a2a1457ec2238c30c46d/EL-email-12.jpg" /&#62;
&#60;img width="600" height="2599" width_o="600" height_o="2599" data-src="https://freight.cargo.site/t/original/i/11f8411c87c15f17e6ac699fbcc25a7b877c10f51d44193cc894867877e287fe/EL-email-09.jpg" data-mid="242619261" border="0"  src="https://freight.cargo.site/w/600/i/11f8411c87c15f17e6ac699fbcc25a7b877c10f51d44193cc894867877e287fe/EL-email-09.jpg" /&#62;
&#60;img width="600" height="3093" width_o="600" height_o="3093" data-src="https://freight.cargo.site/t/original/i/510fe8a1faefb5e8727bcf8fbfc6e48fd6cf898843a763dbeb04c3a00dd5b5ad/EL-email-08.jpg" data-mid="242619260" border="0"  src="https://freight.cargo.site/w/600/i/510fe8a1faefb5e8727bcf8fbfc6e48fd6cf898843a763dbeb04c3a00dd5b5ad/EL-email-08.jpg" /&#62;


&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5de39cce6623200f4cbb22bf9ef13534e8a454b5a6bf0ae3d10c6da0164f870b/EL-Email-98-Anniversary-Day-3-SMS-v1.gif" data-mid="242619321" border="0"  src="https://freight.cargo.site/w/1000/i/5de39cce6623200f4cbb22bf9ef13534e8a454b5a6bf0ae3d10c6da0164f870b/EL-Email-98-Anniversary-Day-3-SMS-v1.gif" /&#62;
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2f1a7c39877d2868d59019191d7638914fc002e4ef06b6cffdb55ef5e3ac6ad2/EL-Email-98-Anniversary-Sale-Day-7-SMS-v1.gif" data-mid="242619313" border="0"  src="https://freight.cargo.site/w/1000/i/2f1a7c39877d2868d59019191d7638914fc002e4ef06b6cffdb55ef5e3ac6ad2/EL-Email-98-Anniversary-Sale-Day-7-SMS-v1.gif" /&#62;
&#60;img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/ec9a4f3d6f6bc5447849193d26f223cb141834594a630fd1f159f85041a4ec7f/EL-Email-98-Anniversary-Day-5-SMS-v1.gif" data-mid="242619322" border="0"  src="https://freight.cargo.site/w/700/i/ec9a4f3d6f6bc5447849193d26f223cb141834594a630fd1f159f85041a4ec7f/EL-Email-98-Anniversary-Day-5-SMS-v1.gif" /&#62;
&#60;img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/2dda61c7cb640a2db1ac5c8b3aa81b0ebd6aafd74686dfdab3f2de28f2454eec/EL-Email-Laszlo-Bday-03-SMS-v1.gif" data-mid="242619339" border="0"  src="https://freight.cargo.site/w/700/i/2dda61c7cb640a2db1ac5c8b3aa81b0ebd6aafd74686dfdab3f2de28f2454eec/EL-Email-Laszlo-Bday-03-SMS-v1.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/93be3390ffcf610c4122f315d612b9a8218507500cd190b6023091f7df9e07d0/EL-Email-98-Anniversary-SMS-v1.gif" data-mid="242619323" border="0"  src="https://freight.cargo.site/w/1000/i/93be3390ffcf610c4122f315d612b9a8218507500cd190b6023091f7df9e07d0/EL-Email-98-Anniversary-SMS-v1.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e376b801c754c81b9f052bab2595350f4ede04904af8012abe9d606a952cc7e5/EL-Email-98-Anniversary-Store-Day-1-SMS-v1.jpg" data-mid="242619324" border="0"  src="https://freight.cargo.site/w/1000/i/e376b801c754c81b9f052bab2595350f4ede04904af8012abe9d606a952cc7e5/EL-Email-98-Anniversary-Store-Day-1-SMS-v1.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Shake-It Landing Page</title>
				
		<link>https://shelby-robin.com/Shake-It-Landing-Page</link>

		<pubDate>Thu, 08 Jan 2026 18:58:35 +0000</pubDate>

		<dc:creator>Shelby Robin</dc:creator>

		<guid isPermaLink="true">https://shelby-robin.com/Shake-It-Landing-Page</guid>

		<description>Erno LaszloShake-It Landing Page
2025https://ernolaszlo.com/pages/shake-it-2025


Designed and built this custom landing page utlizing Shogun Page-Builder to showcase Erno Laszlo’s signature product, their Shake-It Foundation.

	
&#60;img width="3166" height="9583" width_o="3166" height_o="9583" data-src="https://freight.cargo.site/t/original/i/02f467b42d5671d6c568d0daf9998974a59d9f3196e5a4bb1b6a340dcb26df37/EL-Shake-It-LP-desk.jpg" data-mid="242619531" border="0"  src="https://freight.cargo.site/w/1000/i/02f467b42d5671d6c568d0daf9998974a59d9f3196e5a4bb1b6a340dcb26df37/EL-Shake-It-LP-desk.jpg" /&#62;

	
	&#60;img width="1046" height="15930" width_o="1046" height_o="15930" data-src="https://freight.cargo.site/t/original/i/71c4a21387590753b68d735ce498821e9c2a8e5a1d896017f9b082c9ea382599/EL-Shake-It-LP-mobile.jpg" data-mid="242619532" border="0"  src="https://freight.cargo.site/w/1000/i/71c4a21387590753b68d735ce498821e9c2a8e5a1d896017f9b082c9ea382599/EL-Shake-It-LP-mobile.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Rebel</title>
				
		<link>https://shelby-robin.com/Rebel</link>

		<pubDate>Thu, 08 Jan 2026 19:10:14 +0000</pubDate>

		<dc:creator>Shelby Robin</dc:creator>

		<guid isPermaLink="true">https://shelby-robin.com/Rebel</guid>

		<description>RebelDesign Refresh
2025https://fromrebel.com/


Homepage Banners
	
&#60;img width="3240" height="1060" width_o="3240" height_o="1060" data-src="https://freight.cargo.site/t/original/i/4f057ebb01f042956f4bc4b5ccc2b441f35edf544353c3721c07194a6aa959d6/Rebel-New-HP-Banner-Desk-v3-gif-01.gif" data-mid="242620035" border="0"  src="https://freight.cargo.site/w/1000/i/4f057ebb01f042956f4bc4b5ccc2b441f35edf544353c3721c07194a6aa959d6/Rebel-New-HP-Banner-Desk-v3-gif-01.gif" /&#62;

	
&#60;img width="1560" height="1560" width_o="1560" height_o="1560" data-src="https://freight.cargo.site/t/original/i/b23f2974e5ef51165d55aab19699036092d0e51bb30301c2cfbf0317dfa2b0e4/Rebel-New-HP-Banner-Mobile-1x1-gif-01.gif" data-mid="242620038" border="0"  src="https://freight.cargo.site/w/1000/i/b23f2974e5ef51165d55aab19699036092d0e51bb30301c2cfbf0317dfa2b0e4/Rebel-New-HP-Banner-Mobile-1x1-gif-01.gif" /&#62;

	&#60;img width="3240" height="1060" width_o="3240" height_o="1060" data-src="https://freight.cargo.site/t/original/i/6a29d773430b913072e11290dba00ffa1ce355f493a8c2986762454134aa8f37/Rebel-Updated-HP-Banner-V3-Opt1-Desk.jpg" data-mid="242620542" border="0"  src="https://freight.cargo.site/w/1000/i/6a29d773430b913072e11290dba00ffa1ce355f493a8c2986762454134aa8f37/Rebel-Updated-HP-Banner-V3-Opt1-Desk.jpg" /&#62;
	&#60;img width="1560" height="840" width_o="1560" height_o="840" data-src="https://freight.cargo.site/t/original/i/726bb250716d52136273f955dfc3fe4ee8799f7f6268d5965405ed56d9494251/Rebel-Updated-HP-Banner-V3-Opt1-Mobile.jpg" data-mid="242620635" border="0"  src="https://freight.cargo.site/w/1000/i/726bb250716d52136273f955dfc3fe4ee8799f7f6268d5965405ed56d9494251/Rebel-Updated-HP-Banner-V3-Opt1-Mobile.jpg" /&#62;


	&#60;img width="1432" height="806" width_o="1432" height_o="806" data-src="https://freight.cargo.site/t/original/i/e69e2faec97b876009f56ec54c36920c6fba272ab5c8f63e24b0d8116b9c4447/Rebel-Promo-Tile-01-Desk.png" data-mid="242620639" border="0"  src="https://freight.cargo.site/w/1000/i/e69e2faec97b876009f56ec54c36920c6fba272ab5c8f63e24b0d8116b9c4447/Rebel-Promo-Tile-01-Desk.png" /&#62;
	&#60;img width="450" height="788" width_o="450" height_o="788" data-src="https://freight.cargo.site/t/original/i/036e63af5ad1c5d730140bca964fa6446f6db84df2a9c3173a1f34f0f47acfde/Rebel-Promo-Tile-01-Mobile.png" data-mid="242620640" border="0" data-scale="67" src="https://freight.cargo.site/w/450/i/036e63af5ad1c5d730140bca964fa6446f6db84df2a9c3173a1f34f0f47acfde/Rebel-Promo-Tile-01-Mobile.png" /&#62;

	&#60;img width="1432" height="806" width_o="1432" height_o="806" data-src="https://freight.cargo.site/t/original/i/5fa9cff8f4a9bf4dfebf4bd3de0ba845e16f7c98399d982a901b4e4b8c830af3/Rebel-Promo-Tile-03-Desk.png" data-mid="242620650" border="0"  src="https://freight.cargo.site/w/1000/i/5fa9cff8f4a9bf4dfebf4bd3de0ba845e16f7c98399d982a901b4e4b8c830af3/Rebel-Promo-Tile-03-Desk.png" /&#62;
	&#60;img width="450" height="788" width_o="450" height_o="788" data-src="https://freight.cargo.site/t/original/i/a8a0e911d62e4149a7e203a8fb4fbb6fb7ca664f93afed229f4c893d411e2093/Rebel-Promo-Tile-03-Mobile.png" data-mid="242620651" border="0" data-scale="67" src="https://freight.cargo.site/w/450/i/a8a0e911d62e4149a7e203a8fb4fbb6fb7ca664f93afed229f4c893d411e2093/Rebel-Promo-Tile-03-Mobile.png" /&#62;


Welcome Flow


	&#60;img width="1200" height="4224" width_o="1200" height_o="4224" data-src="https://freight.cargo.site/t/original/i/23a298c9d27b6f1b7deca719f44cca7d733dac24f614f5352ab821cc6fae58c6/Welcome-Flow-R3-T1-01.jpg" data-mid="242620655" border="0"  src="https://freight.cargo.site/w/1000/i/23a298c9d27b6f1b7deca719f44cca7d733dac24f614f5352ab821cc6fae58c6/Welcome-Flow-R3-T1-01.jpg" /&#62;
	&#60;img width="1200" height="4966" width_o="1200" height_o="4966" data-src="https://freight.cargo.site/t/original/i/bfb8834ed1f1db9283a3f34125f2f5ab0ba1c02408eebae1f2b4d5befe379c02/Welcome-Flow-R2-T3-2025-01.gif" data-mid="242620657" border="0"  src="https://freight.cargo.site/w/1000/i/bfb8834ed1f1db9283a3f34125f2f5ab0ba1c02408eebae1f2b4d5befe379c02/Welcome-Flow-R2-T3-2025-01.gif" /&#62;
	&#60;img width="1200" height="2992" width_o="1200" height_o="2992" data-src="https://freight.cargo.site/t/original/i/d7119dc361e56620b3da25e4fcd0ef2341f620f8358ced5a85c022e31cefb750/Welcome-Flow-R3-T3-2025-01.gif" data-mid="242620661" border="0"  src="https://freight.cargo.site/w/1000/i/d7119dc361e56620b3da25e4fcd0ef2341f620f8358ced5a85c022e31cefb750/Welcome-Flow-R3-T3-2025-01.gif" /&#62;
Abandonment Flows
	&#60;img width="1200" height="811" width_o="1200" height_o="811" data-src="https://freight.cargo.site/t/original/i/5737ae8f9eed7720c83f2caf7e34f6ca915d60554173f897b1c7770ee56854ee/rebel-checkout-t3-01.gif" data-mid="242620718" border="0"  src="https://freight.cargo.site/w/1000/i/5737ae8f9eed7720c83f2caf7e34f6ca915d60554173f897b1c7770ee56854ee/rebel-checkout-t3-01.gif" /&#62;
	&#60;img width="1200" height="951" width_o="1200" height_o="951" data-src="https://freight.cargo.site/t/original/i/dd7f359fcd03ad9abc95b4c35ae8f0ee93832eed4380349f39886ed773f3cba8/rebel-cart-t1-01.gif" data-mid="242620719" border="0"  src="https://freight.cargo.site/w/1000/i/dd7f359fcd03ad9abc95b4c35ae8f0ee93832eed4380349f39886ed773f3cba8/rebel-cart-t1-01.gif" /&#62;
	&#60;img width="1200" height="696" width_o="1200" height_o="696" data-src="https://freight.cargo.site/t/original/i/6e633f4f65e96086dedc38cc342828e743d1fed1c13420bb0cf3f1c181437e18/rebel-browse-t1-01.gif" data-mid="242620723" border="0"  src="https://freight.cargo.site/w/1000/i/6e633f4f65e96086dedc38cc342828e743d1fed1c13420bb0cf3f1c181437e18/rebel-browse-t1-01.gif" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Fruit CBD Seltzer</title>
				
		<link>https://shelby-robin.com/Fruit-CBD-Seltzer</link>

		<pubDate>Wed, 19 Aug 2020 21:18:32 +0000</pubDate>

		<dc:creator>Shelby Robin</dc:creator>

		<guid isPermaLink="true">https://shelby-robin.com/Fruit-CBD-Seltzer</guid>

		<description>Fruit CBD SeltzerBrandingaugust 2020&#38;nbsp;


Moodboard&#38;nbsp;To begin this branding project, I started off with using Pinterest to gather inspiration. I included imagery that inspired me for the mood, color pallete, illustration style, and typography for my imaginary Seltzer brand. I compiled my findings into a mood board so I could reference it throughout my design process and use it was a method to make sure I didn’t stray from my original concept.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/341b9e73ffbc6f6c20d32140116a88df28e1d28c3c27ff0a5ba10774b8201cd7/PersonalProject-MoodBoard.jpg" data-mid="80343735" border="0"  src="https://freight.cargo.site/w/1000/i/341b9e73ffbc6f6c20d32140116a88df28e1d28c3c27ff0a5ba10774b8201cd7/PersonalProject-MoodBoard.jpg" /&#62;
Process


Below documents how I ended up with the final design. I played with scale, color and layout all while mocking up the design on a can to see it in practice. In these steps you can see I am playing with balancing all the elements that come together to be the final design.
&#60;img width="1920" height="748" width_o="1920" height_o="748" data-src="https://freight.cargo.site/t/original/i/0c0377f97c0960344a8000d0c04ff68dcb899eae1e46fc99ac59bed52c8bdef9/PersonalProject-Process.jpg" data-mid="135609887" border="0"  src="https://freight.cargo.site/w/1000/i/0c0377f97c0960344a8000d0c04ff68dcb899eae1e46fc99ac59bed52c8bdef9/PersonalProject-Process.jpg" /&#62;Final BrandingMy initial idea was I wanted to create a seltzer that someone would stumble upon in a bodega and be excited to try. FRUIT’s packaging is bold &#38;amp; colorful, just like the beverage inside the cans. For the logo I created two iterations, one focusing on the ambiguous fruit icon, and the second a bold typographic logo incorporating the icon into the dot on the letter I. For each flavor profile I included an additional accent color, and blocky illustrations of the fruit.

&#60;img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/08f6e148281e692244b2fd32bd5732f1bd1776059b920e961a578baace5c5985/Fruit-CBD-Seltzer-v1-1-06.jpg" data-mid="80351595" border="0"  src="https://freight.cargo.site/w/1000/i/08f6e148281e692244b2fd32bd5732f1bd1776059b920e961a578baace5c5985/Fruit-CBD-Seltzer-v1-1-06.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b928995ca218ed850de6f9f06646da609919c35d03c839f8bded9ec50de9d1d7/Fruit-CBD-Seltzer.png" data-mid="80350943" border="0"  src="https://freight.cargo.site/w/1000/i/b928995ca218ed850de6f9f06646da609919c35d03c839f8bded9ec50de9d1d7/Fruit-CBD-Seltzer.png" /&#62;


	&#60;img width="2600" height="3460" width_o="2600" height_o="3460" data-src="https://freight.cargo.site/t/original/i/816ceeb64c897d7f64111da04cb8ccebe32f461087d88833743b4752782c42d4/Canvas-Tote-Bag-MockUp.jpg" data-mid="83925359" border="0"  src="https://freight.cargo.site/w/1000/i/816ceeb64c897d7f64111da04cb8ccebe32f461087d88833743b4752782c42d4/Canvas-Tote-Bag-MockUp.jpg" /&#62;

	&#60;img width="2600" height="3460" width_o="2600" height_o="3460" data-src="https://freight.cargo.site/t/original/i/efaaf4ade117579d3cdbeabb40888d2fda6985ec1966fa30363cb67cdda25f7b/Sticker-on-Laptop-Mockup-4.jpg" data-mid="83929055" border="0"  src="https://freight.cargo.site/w/1000/i/efaaf4ade117579d3cdbeabb40888d2fda6985ec1966fa30363cb67cdda25f7b/Sticker-on-Laptop-Mockup-4.jpg" /&#62;


MarketingI designed wheat pastings that would be put across a city to market the product. I chose to include fruit puns to add to the brand’s fun tone of voice.
&#60;img width="1919" height="907" width_o="1919" height_o="907" data-src="https://freight.cargo.site/t/original/i/4aa1267d483102ef28ce9e3560a19d161d5e6ece4ea2cc24660a5027768100ad/Wheatposters-Fruit.jpg" data-mid="83927917" border="0"  src="https://freight.cargo.site/w/1000/i/4aa1267d483102ef28ce9e3560a19d161d5e6ece4ea2cc24660a5027768100ad/Wheatposters-Fruit.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Kjaer Weis Shade Finder</title>
				
		<link>https://shelby-robin.com/Kjaer-Weis-Shade-Finder</link>

		<pubDate>Sat, 25 Sep 2021 15:19:04 +0000</pubDate>

		<dc:creator>Shelby Robin</dc:creator>

		<guid isPermaLink="true">https://shelby-robin.com/Kjaer-Weis-Shade-Finder</guid>

		<description>Kjaer Weis Shade FinderUX Designkjaerweis.com/pages/shadefinder
aug 2021
Summer of 2021, Kjaer Weis launched its online Shade Finder, a tool for customers to use to be virtually matched with their foundation shade. Our tool had 3 components.&#38;nbsp;
The ability to submit a selfie to our Pro Artists, who would then match you with a shade.
A Competitive assessment, that would match you with a shade based off of your foundation shade at a different&#38;nbsp; beauty company.&#38;nbsp;
&#38;nbsp;A quiz you could take that would pair you with a foundation shade.

DesktopI designed the experience of this tool for both Desktop &#38;amp; Mobile. My process began with viewing other Shade Finder tools, and seeing what they did well or not so well. It was important for me that the tool is efficient and easy to use. This means making sure all your options are clear and that there is no need for excessive scrolling no matter your shade.


MobileThe design of the tool on mobile was especially important, because most people who come to the KW website, visit on their phone. I made sure that on mobile you do not need to scroll to see any of your options, that the text is legible, while still not sacrificing the beautiful design.


Emails
I designed a few emails used to support the launch of the tool. The first email announces the launch of the tool, and the 2 additional emails support our complexion products and have a footer that drives to the tool.


	LAUNCH&#60;img width="1200" height="2410" width_o="1200" height_o="2410" data-src="https://freight.cargo.site/t/original/i/e2e8033fdc574b6def35c40b9675ae474a83764c87774c28693f6c6bb73c604f/210816_Shade-Finder-Launch-Email-v1.gif" data-mid="119842967" border="0"  src="https://freight.cargo.site/w/1000/i/e2e8033fdc574b6def35c40b9675ae474a83764c87774c28693f6c6bb73c604f/210816_Shade-Finder-Launch-Email-v1.gif" /&#62;


	COMPEXION OVERVIEW
&#60;img width="1200" height="6227" width_o="1200" height_o="6227" data-src="https://freight.cargo.site/t/original/i/27a15c22f7aab69b1781902e3c12f176dce312c25a26e31f9342566bbcc2f852/210818_All-About-Complexion-Email-v2.jpg" data-mid="119842968" border="0"  src="https://freight.cargo.site/w/1000/i/27a15c22f7aab69b1781902e3c12f176dce312c25a26e31f9342566bbcc2f852/210818_All-About-Complexion-Email-v2.jpg" /&#62;
	HERO SKU
&#60;img width="1200" height="4029" width_o="1200" height_o="4029" data-src="https://freight.cargo.site/t/original/i/bd9c0a9faa97e6173fb629b88f13f40992eb695c660ba1fbee6b97e4bde45a61/210820_ITLF-Email-v2.jpg" data-mid="119842969" border="0"  src="https://freight.cargo.site/w/1000/i/bd9c0a9faa97e6173fb629b88f13f40992eb695c660ba1fbee6b97e4bde45a61/210820_ITLF-Email-v2.jpg" /&#62;
	
</description>
		
	</item>
		
		
	<item>
		<title>KIND Snacks</title>
				
		<link>https://shelby-robin.com/KIND-Snacks</link>

		<pubDate>Mon, 07 Jan 2019 20:26:36 +0000</pubDate>

		<dc:creator>Shelby Robin</dc:creator>

		<guid isPermaLink="true">https://shelby-robin.com/KIND-Snacks</guid>

		<description>
	KIND SnacksGraphic Design Co-op

	KINDsnacks.com
january 2017 - july 2017


	&#60;img width="2917" height="5697" width_o="2917" height_o="5697" data-src="https://freight.cargo.site/t/original/i/d2542888285921963698bba6c26bb1618b05e295086ea667b39052fc50dcfb6c/Bar_Bar_1-01.jpg" data-mid="32188038" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/d2542888285921963698bba6c26bb1618b05e295086ea667b39052fc50dcfb6c/Bar_Bar_1-01.jpg" /&#62;
	&#60;img width="575" height="1024" width_o="575" height_o="1024" data-src="https://freight.cargo.site/t/original/i/d7e05f40599545665ae9edad7ab1e61ea4043aebfc3dde0c56d12e675abf02e3/IMG_0921.PNG.png" data-mid="32191937" border="0"  src="https://freight.cargo.site/w/575/i/d7e05f40599545665ae9edad7ab1e61ea4043aebfc3dde0c56d12e675abf02e3/IMG_0921.PNG.png" /&#62;
	Bar BarAt KIND I redesigned the Bar Bar, a booth that is brought to live events to sample bars. I designed 5 chalkboards, one for each product line sold at the time. I updated the design by adding food photography and the banner illustrations.
&#60;img width="2917" height="5697" width_o="2917" height_o="5697" data-src="https://freight.cargo.site/t/original/i/844999e9b9906cdfde4d135d7d52419584b434c462dcbca1ca667620fc74ef3d/Bar_Bar_1-02.jpg" data-mid="32191923" border="0"  src="https://freight.cargo.site/w/1000/i/844999e9b9906cdfde4d135d7d52419584b434c462dcbca1ca667620fc74ef3d/Bar_Bar_1-02.jpg" /&#62;&#60;img width="2917" height="5697" width_o="2917" height_o="5697" data-src="https://freight.cargo.site/t/original/i/a9e6706352cdedd0f26f3425d278e445ae88e066ac396b457bcf032f2c19549b/Bar_Bar_1-05.jpg" data-mid="32191926" border="0"  src="https://freight.cargo.site/w/1000/i/a9e6706352cdedd0f26f3425d278e445ae88e066ac396b457bcf032f2c19549b/Bar_Bar_1-05.jpg" /&#62;&#60;img width="2917" height="5697" width_o="2917" height_o="5697" data-src="https://freight.cargo.site/t/original/i/996924433f430551ca6fcea20afe7f564252e7060a2875cbe35a0e4e6b44920e/Bar_Bar_1-03.jpg" data-mid="32191924" border="0"  src="https://freight.cargo.site/w/1000/i/996924433f430551ca6fcea20afe7f564252e7060a2875cbe35a0e4e6b44920e/Bar_Bar_1-03.jpg" /&#62;&#60;img width="2917" height="5697" width_o="2917" height_o="5697" data-src="https://freight.cargo.site/t/original/i/3f5bb91340861f6a5dbe3397e2a9f16d7ca654e824135b6dfd1a4e11775a96df/Bar_Bar_1-04.jpg" data-mid="32191925" border="0"  src="https://freight.cargo.site/w/1000/i/3f5bb91340861f6a5dbe3397e2a9f16d7ca654e824135b6dfd1a4e11775a96df/Bar_Bar_1-04.jpg" /&#62;
 
&#60;img width="1350" height="2550" width_o="1350" height_o="2550" data-src="https://freight.cargo.site/t/original/i/b1c6d117a78f339e94bfc6f410bb2494e03ab04e24c07f1b4766b6e7e1d4613b/CheckList_WebOrder1.jpg" data-mid="33738025" border="0"  src="https://freight.cargo.site/w/1000/i/b1c6d117a78f339e94bfc6f410bb2494e03ab04e24c07f1b4766b6e7e1d4613b/CheckList_WebOrder1.jpg" /&#62;

&#60;img width="1350" height="2550" width_o="1350" height_o="2550" data-src="https://freight.cargo.site/t/original/i/1f92b7962286110673250e359da16aa7b95b8495eb31939d84aa99a984a5de89/CheckList_WebOrder2.jpg" data-mid="33743604" border="0"  src="https://freight.cargo.site/w/1000/i/1f92b7962286110673250e359da16aa7b95b8495eb31939d84aa99a984a5de89/CheckList_WebOrder2.jpg" /&#62;


Web Order InsertUsing brand guidelines, I designed three different printed inserts that were put in deliveries from online web sales. The insert on the left was a double-sided print that included information about the KIND Snack Club, and a check list of the different product lines. I designed and prepped all files for printing.&#60;img width="1350" height="1650" width_o="1350" height_o="1650" data-src="https://freight.cargo.site/t/original/i/54b174e0ae7c2c701f56cba1dc882de92cd140c68802f0105d3a943c052f3d06/HighFive_WebOrder.jpg" data-mid="33738027" border="0"  src="https://freight.cargo.site/w/1000/i/54b174e0ae7c2c701f56cba1dc882de92cd140c68802f0105d3a943c052f3d06/HighFive_WebOrder.jpg" /&#62;

&#60;img width="1350" height="1650" width_o="1350" height_o="1650" data-src="https://freight.cargo.site/t/original/i/7d171001573d03414047505918fda324c7e5aa184aabc75cfab9c723f91874e5/ThankYou_WebOrder.jpg" data-mid="33738028" border="0"  src="https://freight.cargo.site/w/1000/i/7d171001573d03414047505918fda324c7e5aa184aabc75cfab9c723f91874e5/ThankYou_WebOrder.jpg" /&#62;
“High Five” was designed for repeat customers and “Thank You!” for new customers.</description>
		
	</item>
		
		
	<item>
		<title>10 Year Anniversary</title>
				
		<link>https://shelby-robin.com/10-Year-Anniversary</link>

		<pubDate>Wed, 11 Nov 2020 00:13:01 +0000</pubDate>

		<dc:creator>Shelby Robin</dc:creator>

		<guid isPermaLink="true">https://shelby-robin.com/10-Year-Anniversary</guid>

		<description>Kjaer Weis 10 Year AnniversaryCampaign Designkjaerweis.comnov 20202020 marked Kjaer Weis turning 10 Years old. To celebrate, we created a campaign of Top 10 lists to showcase the pillars of the brand. This campaign covered Ecom &#38;amp; Social.

HomepageI designed a bold 10 artwork to be used to signify us reaching this milestone to be used throught the campaign artwork. Also highlighted on the homepage is Cream Blush, our hero product, our special edition Christina Zimpel kit, and a blog post dedicated to Kirsten’s Top 10 Learnings.

 
Email CampaignBelow are emails I designed to celebrate our 10 Year Anniversary.


&#60;img width="1200" height="2649" width_o="1200" height_o="2649" data-src="https://freight.cargo.site/t/original/i/ac352a38c66db7b839de1d7be6d0cab79f8293b21e423571dc7228d22b58d806/201109-AnniversaryKit-Announcement-Email-crop.jpg" data-mid="94054628" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/ac352a38c66db7b839de1d7be6d0cab79f8293b21e423571dc7228d22b58d806/201109-AnniversaryKit-Announcement-Email-crop.jpg" /&#62;
&#60;img width="1200" height="2649" width_o="1200" height_o="2649" data-src="https://freight.cargo.site/t/original/i/35a0d13ca8b02660aaa22fe5083a9f745057dbad349ff989688feab0e7610d5c/201109-AnniversaryKit-Announcement-Email-crop-01.jpg" data-mid="94055244" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/35a0d13ca8b02660aaa22fe5083a9f745057dbad349ff989688feab0e7610d5c/201109-AnniversaryKit-Announcement-Email-crop-01.jpg" /&#62;
&#60;img width="1200" height="2649" width_o="1200" height_o="2649" data-src="https://freight.cargo.site/t/original/i/fd7de25bc4ddaa1c245b0662bc76d9bb1b612522edacb7f77f57d6511dcc8ca8/201111-HolidayKit-PromoReminder-Email-v2.gif" data-mid="94056776" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/fd7de25bc4ddaa1c245b0662bc76d9bb1b612522edacb7f77f57d6511dcc8ca8/201111-HolidayKit-PromoReminder-Email-v2.gif" /&#62;


Social Campaign

For social I designed videos dedicated to sharing different top 10 lists that educate our consumer about Kjaer Weis.
	&#60;img width="635" height="1280" width_o="635" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c186a156d4a9845bbead984cfa066e0432de95f6a2a0dfe837f0326a3f6dea06/10YearAnniversary-Social-Feed-Phone-01.png" data-mid="94053052" border="0"  src="https://freight.cargo.site/w/635/i/c186a156d4a9845bbead984cfa066e0432de95f6a2a0dfe837f0326a3f6dea06/10YearAnniversary-Social-Feed-Phone-01.png" /&#62;
	 
 
Supporting Blog Posts

	
Kirsten’s Top 10 Learning
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e7bc4eb425f552f3db85ac00332e68bedd016574a41d7570c5e96a6633bb84eb/Top-10-LEARNINGS-Final.png" data-mid="94049957" border="0"  src="https://freight.cargo.site/w/1000/i/e7bc4eb425f552f3db85ac00332e68bedd016574a41d7570c5e96a6633bb84eb/Top-10-LEARNINGS-Final.png" /&#62;Now thatmost of our retail stores are now back open, print was an important aspect to this launch. I designed this double sided brochure that is meant to be used in stores to&#38;nbsp; showcase our newest launch on the front side and our hero products on the back. On the brochure there is a QR code that drives.
	
Magasinet Moodboard CZ x KW&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/ca776d43620cfaff93f604a2ea939571a02394c8024bc31ec813015af5e5f0d2/MagasinetMood.jpg" data-mid="94050478" border="0"  src="https://freight.cargo.site/w/800/i/ca776d43620cfaff93f604a2ea939571a02394c8024bc31ec813015af5e5f0d2/MagasinetMood.jpg" /&#62;
Now that most of our retail stores are now back open, print was an important aspect to this launch. I designed this double sided brochure that is meant to be used in stores to&#38;nbsp; showcase our newest launch on the front side and our hero products on the back. On the brochure there is a QR code that drives to the Liquid Foundation landing page that I created

	
</description>
		
	</item>
		
	</channel>
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